Corporate Strategy Brand Reputation

ESG 不是公關話術，是一場聲譽的長期投資
ESG Isn't PR Spin — It's a Long-Term Investment in Reputation
Two extreme views on ESG lately: one treats it as PR spin — pretty report, beach cleanup, tick the box. The other says the whole Net-Zero Banking Alliance has disbanded... Read more...
老闆該不該自己跳出來講？——主理人站上第一線，是紅利，也是未爆彈
Should the Boss Step Up and Speak? — Putting the Principal on the Front Line Is a Dividend, and a Live Bomb
The question bosses ask me has changed: from "should we issue a statement" to "should I step out and speak myself?" Social media made "the principal going in personally" a... Read more...