INSIGHTS & ARTICLES

Insights

From global politics and economics to executive leadership, from media literacy to personal branding—drawing on more than two decades of international experience, we deliver thoughtful perspectives and meaningful insights that help you navigate an ever-changing world.

Areas of Focus

GEOPOLITICS

Global Affairs & Opportunities for Taiwan

Gain expert perspectives on U.S.–China–Taiwan relations, emerging markets, and the geopolitical forces shaping the global landscape. Drawing on firsthand interviews with world leaders, we offer informed analysis and distinctive insights beyond the headlines.

Global Political & Economic Analysis

Global Business Expansion

Geopolitical Risk

LEADERSHIP

Executive Leadership & Crisis Communications

Drawing on the leadership styles and decision-making of world leaders, we explore the qualities today's CEOs need to lead with confidence, navigate uncertainty, and communicate effectively in times of crisis.

CEO Leadership

Crisis Management

Reputation Management

MEDIA & BRANDING

Media Literacy & Personal Branding

Drawing on decades of experience in the media industry, we share practical insights on building effective media relationships, navigating public communications, and developing a strong personal brand. We also explore the leadership journeys, challenges, and perspectives of women leaders in today's evolving business landscape.

Media Relations

Spokesperson Training

Personal Branding

All Articles

AI 讀得懂你說的話,卻讀不懂你沒說出口的——那是人最後、也最強的一種能力
跨界人生隨筆

AI Can Read the Words You Say, but Not the Ones You Leave Unsaid — That's the Last, and Strongest, Human Ability

I'm often asked: AI is so powerful now — will your work of "reading people" be replaced? My answer: part of it will, but part is exactly what AI ca...
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為什麼你講了半天對方還是沒聽懂——最實用的一個溝通技巧,是把順序倒過來
跨界人生隨筆

Why You Explain and Explain and They Still Don't Get It — The Most Practical Communication Skill Is to Reverse the Order

Ever explain something in careful detail, only for the other person to look blank and ask "so what are you trying to say?" Most people blame the li...
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為什麼柯林頓一開口,你就覺得自己是全場最重要的人——拆解「領袖魅力」這件事
Leadership Dialogue Series

Why the Moment Clinton Speaks, You Feel Like the Most Important Person in the Room — Unpacking "Leadership Charisma"

People most often ask me about Clinton's almost legendary personal charisma — that in a few minutes of talking with him, you feel like the most imp...
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全世界最有權力的人,卸任後怎麼重新找回自己——柯林頓教我的一堂「頭銜過期」的課
Leadership Dialogue Series

How the Most Powerful Person in the World Found Himself Again After Leaving Office — Clinton's Lesson on "When a Title Expires"

I interviewed Clinton twice, both after he left office (2005, 2010). The person I met wasn't the president at the peak of power — but "Clinton afte...
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會議室裡唯一的女性:我學會的,不是把自己變得更像他們
跨界人生隨筆

The Only Woman in the Room: What I Learned Wasn't to Make Myself More Like Them

For a long stretch of my career, I was the only woman in the room — in TV executive meetings, in boardrooms, where business meets government. Many ...
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怎麼在十五分鐘內讀懂一個人——我從訪問領袖學到的識人術
International perspective

How to Read a Person in Fifteen Minutes — The Art of Reading People I Learned From Interviewing Leaders

People assume that after interviewing so many heads of state, I've developed an intuition for "seeing through" people at a glance. It's the opposit...
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ESG 不是公關話術,是一場聲譽的長期投資
Corporate Strategy Brand Reputation

ESG Isn't PR Spin — It's a Long-Term Investment in Reputation

Two extreme views on ESG lately: one treats it as PR spin — pretty report, beach cleanup, tick the box. The other says the whole Net-Zero Banking A...
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媒體關係的本質:不是控制報導,是建立信任
Corporate Strategy Brand Reputation

The Essence of Media Relations: Not Controlling Coverage, but Building Trust

"Can we 'handle' this reporter?" I hear it often. Behind it sits the deepest misconception about media relations — that it means controlling covera...
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為什麼你的陳情信石沉大海:企業最常誤解的政府邏輯
政策與政府關係

Why Your Petition Falls on Deaf Ears: The Government Logic Companies Most Misunderstand

Many business owners know this: you hit a policy problem, earnestly write a petition, lay out your difficulty in detail — and then, silence. The pr...
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政策溝通不是遊說,是議題設定——這兩者差在哪
政策與政府關係

Policy Communication Isn't Lobbying, It's Agenda-Setting — Where the Two Differ

The most common misconception in policy communication: that it's just lobbying — find the right person, push a favorable proposal through. Lobbying...
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對等關稅不是貿易戰,是一場重新洗牌的權力遊戲——台灣企業該站哪裡
International perspective

Reciprocal Tariffs Aren't a Trade War, They're a Power Game of Reshuffling — Where Taiwanese Companies Should Stand

This round of reciprocal tariffs has given Taiwan a provisional answer: in February 2026, Taiwan and the U.S. signed a Reciprocal Trade Agreement s...
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當全世界都在重組,台灣最該輸出的不是晶片,是「信任」
International perspective

As the World Reshuffles, What Taiwan Should Export Most Isn't Chips — It's "Trust"

As supply chains reshuffle worldwide, every country is asking: whom do I stand with next? Taiwan talks most about chips. But I want to name somethi...
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一封謝卡,換來美國總統的親筆信——機會是「回訪」出來的,不是等出來的
跨界人生隨筆

A Thank-You Note That Won a Handwritten Letter From a U.S. President — Opportunity Comes From the Follow-Up, Not From Waiting

In 1994, a young reporter, I heard former U.S. President George H. W. Bush was visiting Taiwan. I had no idea what I was doing — just drive. I wait...
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他坐了十年牢,女兒替他在國際間奔走——安華讓我看見,政治的代價從來不是一個人付的
Leadership Dialogue Series

He Spent Ten Years in Prison, and His Daughter Ran the World for Him — Anwar Showed Me the Price of Politics Is Never Paid by One Person Alone

I interviewed Anwar when he was the "Prime Minister in waiting" — after two imprisonments totaling nearly ten years, put there by political rivals....
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老闆該不該自己跳出來講?——主理人站上第一線,是紅利,也是未爆彈
Corporate Strategy Brand Reputation

Should the Boss Step Up and Speak? — Putting the Principal on the Front Line Is a Dividend, and a Live Bomb

The question bosses ask me has changed: from "should we issue a statement" to "should I step out and speak myself?" Social media made "the principa...
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政府關係,要在「沒事」的時候經營——等你有事才登門,就已經太晚了
政策與政府關係

Government Relations Should Be Cultivated When Nothing's Wrong — By the Time You Come Knocking With a Problem, It's Already Too Late

The most common mistake I see in government relations isn't neglect — it's that companies only think to cultivate them when something's already wro...
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主權 AI 浪潮下,台灣真正的籌碼不是「自己的模型」——是讓世界繞不過你
International perspective

In the Sovereign-AI Wave, Taiwan's Real Leverage Isn't "Its Own Model" — It's Being the Node the World Can't Route Around

Governments everywhere are chasing "sovereign AI" — their own compute, data, models — driven by a fear called "digital colonization": when a foreig...
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從主播台到董事會:我如何重新定義自己的專業
跨界人生隨筆

From the Anchor Desk to the Boardroom: How I Redefined My Own Expertise

Anchor, station chief, executive director, policy consultant, independent director. My career looks like a series of jumps. People ask how I "switc...
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危機發生的黃金兩小時,企業最常做錯的三件事
Corporate Strategy Brand Reputation

The Golden Two Hours of a Crisis: The Three Things Companies Most Often Get Wrong

Whether a crisis is won or lost usually isn't decided by what you said — it's decided by what you did in the first two hours. In the social-media a...
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16 年後再進首相府,馬哈迪拿著我們當年的合照說:「你看當時我的頭髮都是黑的!」
Leadership Dialogue Series

Sixteen Years On, Back in the Prime Minister's Office, Mahathir Held Our Old Photo and Said: "Look — my hair was all black back then!"

In May 2018, Mahathir, at 92 years old, won the Malaysian general election. The historical record speaks volumes: ending Barisan Nasional's 61-year...
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我在哈佛學到的一件事:讀懂地緣政治,要先讀懂「恐懼」
International perspective

One Thing I Learned at Harvard: To Read Geopolitics, First Read Fear

In 2000, I went to the Harvard Kennedy School for a second master's degree. By then I had already been a reporter and news anchor for years — the l...
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我請龐培歐幫台灣拿疫苗那一刻,他只說了兩個字
Leadership Dialogue Series

The Moment I Asked Pompeo to Help Taiwan Get Vaccines, He Said Just Two Words

In May 2021, I interviewed Mike Pompeo. Halfway through, I did something off the question list — I asked him to help Taiwan get vaccines, fast. I'v...
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追了數年,換來 15 分鐘——李光耀教我的,是小國怎麼讓大國聽見
International perspective

Years of Pursuit for Fifteen Minutes — What Lee Kuan Yew Taught Me About How a Small State Makes the Powerful Listen

Since returning to media in Taiwan in 1998, I had one ambition: a single, resounding interview on the power structures of international politics. M...
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道歉的藝術:企業聲明為什麼越解釋越糟
Corporate Strategy Brand Reputation

The Art of the Apology: Why Corporate Statements Get Worse the More They Explain

A company in crisis issues a careful, lawyer-approved, sincere statement — and the backlash gets worse. Why?Because what they issued wasn't an apol...
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關稅不是成本,是一張重畫供應鏈的地圖
Corporate Strategy Brand Reputation

Tariffs Aren't a Cost — They're a Map Being Redrawn of the Supply Chain

Most companies read a tariff and ask: how much more do I have to pay? That treats tariffs as a cost — and leaves you passively absorbing the next w...
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0.1% 的差異——柯林頓的人類基因計畫,為什麼讓我重新理解我自己
Leadership Dialogue Series

The 0.1% Difference — Why Clinton's Human Genome Project Made Me Understand Myself Again

In 2005, President Clinton asked me a question I've spent twenty years answering. He told me that in his last year in office, the research he funde...
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「歷史自然為我評價」——龐培歐教我的,面對批評的格局
Corporate Strategy Brand Reputation

"History will judge me" - What Pompeo taught me about facing criticism with perspective.

When facing criticism, the hardest part is not to fight back, but to refrain from fighting back. I asked Pompeo how he viewed the criticism directe...
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AI 進入深水區:贏的人不再喊口號,開始把它用起來
Corporate Strategy Brand Reputation

AI enters the deep end: the winners are no longer chanting slogans, but starting to use it.

As AI enters deeper waters, the winners are no longer just shouting slogans. There's a saying I've always remembered: "The people who won't be repl...
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安華坐了 10 年牢還能笑著回來——「Move on」是什麼樣的力量
Leadership Dialogue Series

Ten Years in Prison, and He Came Back Smiling — What Kind of Strength Is "Move On"?

Ten Years in Prison, and He Came Back Smiling — What Kind of Strength Is "Move On"? I asked Anwar what gave him the strength to get where he is. On...
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龐培歐替台灣定的座標——今天的晶片戰,政治劇本兩年前就寫好了
International perspective

The coordinates Pompeo set for Taiwan – today's chip war, the political script was written two years ago.

Today's chip war; the political script was written two years ago. In July 2020, Pompeo did two things: he issued the "South China Sea Declaration" ...
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