Corporate Strategy Brand Reputation
The Art of the Apology: Why Corporate Statements Get Worse the More They Explain
A company in crisis issues a careful, lawyer-approved, sincere statement — and the backlash gets worse. Why?Because what they issued wasn't an apology. It was an explanation. And the two...
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"History will judge me" - What Pompeo taught me about facing criticism with perspective.
When facing criticism, the hardest part is not to fight back, but to refrain from fighting back. I asked Pompeo how he viewed the criticism directed at him. He didn't...
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